Build‑A‑Bear Workshop Secret Diary Bear

Record your secrets. Hugs included.

This innovative plush from Build‑A‑Bear features a recordable module—hold the right paw to record a personal message up to 10 seconds long, press the left paw to hear it play back. Made with soft multicolor fur and embroidered details. 

Perfect for:

Sharing a secret message between kids, capturing a special moment or memory, gifting for birthdays or holidays, or anyone who loves a plush that’s part toy, part keepsake.